The huge growth of social media and mobile life has shrunk the world. We 5 million Finns from northland can easily network and communicate with 51 million Korean online and 24/7, if we want, as we prefer Facebook and Youtube in both countries.
You may wonder why Korea of all the countries? Well, amazing things happen in life, all of a sudden. By change I met a super communications professional in a subway in Seoul, Korea while filming the popular Seoulmate tv-show with my two Finnish friends and Charlie Kim, one of the most famous Korean comedian. Please read If you’re curious to know how I ended up to a Charlie’s Angel in Seoul (in Finnish).
My incidental friend from Seoul is Kevin Lee, who is CEO & President of INR, one of largest PR firms in Korea. INR is an exclusive partner of PROI Worldwide, partnership of public relations agencies. In this very short meeting in a subway Kevin showed me some pictures of Helsinki from his mobile. He had visited Helsinki a few years ago with PROI Worldwide.
Meeting with Kevin Lee in a subway. More videos in Youtube, Olive Seoulmate.
Can you believe, now we hit in a subway in a metropolis of over 20 million people?
Koreans are ahead us in technological evolution. I wanted to learn more, of course. My passion and best knowledge is in communication, branding, digital and social media. So, I asked Kevin what is the status of digital media and major changes in the role of corporate communications in Korea. I believe that we have huge possibilities to do much more co-operation in trade, in tourism and in all levels of business.
TOP 3 SOCIAL NETWORKS IN KOREA
84% percent of the Korean population is active social media users according to Statista.com.
- Youtube, 74%
- Facebook 62 %
- Kakaotalk 58 %
Kevin clarifies the idea of Kakaotalk:
– Just like WhatsApp and Telegram, it is totally different from Facebook, Youtube ad Instagram. As of May, 2017, Kakaotalk has more than 220 million registed and 49 million monthly active users. Kakaotalk is the country’s top free mobile messenger service launched on March, 2010. Kakaotalk operates Kakao Story, the country’s most popular SNS similar like Facebook in Korea.
- Facebook 74,5 %
- Youtube 68,9 %
- WhatsApp 65,8 %
In Finland many people love WhatsApp, because it’s more private, handy and fast. Perhaps we use it similarly as Koreans do use Kakaotalk?
– Korea can be considered one of the leading countries when it comes to the internet and smartphone, country has highest smartphones penetration, 44 million users and highest internet usage rate across all age groups 44 million users as well among 51 million Korean, says Kevin Lee.
Google is the leading search engine in Finland.
– NAVER is the most popular search portal and has held a market share of over 70% in Korea. Thousands of online media are competing for being searched on NAVER in order to have public impact.
How do companies succeed in communications in digital era? By understanding owned, earned, paid and shared media.